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For websites, one of the most important things in their existence is their ranking with the search engines. The reason why this is so important is because when websites are ranked high by the search engines, they get flooded with free, targeted web traffic from visitors who are looking for information or products. Obviously, any kind of activity that might hurt a websites chance of getting a premium listing should be avoided at all costs. The following tips are things websites should completely avoid if they want to optimize their results with the search engines.
Tip #1 Don't Spam
Almost none of the search engines index websites long term that practice spamming. Also, search engines frequently update their definition of "search engine spam" than say the average Internet user, so it would be worthwhile to educate yourself and stay current on the definition of spamming by the major search engines. Search engines frequently blacklist URLs that engage in spamming, so not only will you not get indexed but you could get blacklisted for life. Certainly worth avoiding.
Tip #2 Don't Use Frames
Search engine spiders that crawl the web do not respond well to websites using frames and frequently miss many of the pages that are listed within the website. As a result, you should avoid using frames on your website because search engines do not treat them favorably.
Tip #3 Don't Have Pages Under Construction
Make sure when you submit your URL to the search engines to get indexed that you do not have pages currently still under construction. Search engines as a rule don't like to list pages that are still under construction, so if you have these be sure to finish them before submitting for indexing. Also, never use the phrase "Under Construction" on your pages that are unfinished!
Tip #4 Don't use Invisible Text or Other Sneaky Tricks
Do not use invisible text with keyword stuffing to try and beef up your search engine rankings. Your viewers might not know that you are using invisible text, but the search engine spiders will catch you and may blacklist your URL. Play fair and by the rules.
Tip #5 Free Hosts
Frequently businesses that use free web hosts find their websites not getting indexed by the search engines. The reason for this is that free hosts have a lot of restrictions and cause a lot of problems for users, not to mention sites that are down because the server is down. Problems with your server will cause problems with SE indexing, so avoid it if at all possible.
These are just a few of the more popular suggestions to keep your web pages indexed by the search engines and ranking in the SERP's. If you ignore these tips, you should not be surprised if your pages are not spidered, indexed, and ranked.
Michael Turner reveals step-by-step how you can increase search engine traffic in his free 7 part mini-series. Grab it now at http://www.powertraffictactics.com/
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