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SEO Training Series

  You can have the greatest website in the world with the best product in the world but if no one can find your website then you will fail.

In today's ecommerce world search engine rankings are everything. If you want to run a profitable website you have to learn how to get your site ranked well.

We have developed a 81 lesson SEO training series to help even the most basic user understand how the search engines work and how you can take your website to the top of the rankings.

You can watch our training videos at your own pace and you have access for as long as you need the info. If you are even considering starting your own website this is a must have tool.

Below is a list of the lessons included. Our training is only $995 and you can also get the training for free if you purchase one of our ecommerce websites. Just visit our online store to purchase.

Search Engine Optimization
1.Getting Started
Overview

What is Search Engine Optimization?

What is Search Engine Marketing?

Target audience, goals, and skills required

Patience is a keyword to SEO success

 

2. Black hat SEO/white hat SEO
What is white hat SEO?

What is black hat SEO?


3. The Search Magician's Three Linking Rings

Searchers, search engines, and web sites

What kind of web theme are you?



4. The First Linking Ring: Know Your Searchers

Get inside the mind of the searcher

Secret searcher agent mind reading gizmo!

How searchers search (from broad to targeted)

The search needs of the searcher

See your site through your searcher's eyes

Searchers are not experts

Summary

5. The Second Linking Ring: Know the Search Engines
& Directories

Quick overview: how search engines crawl, index, and
rank pages

Directory landscape

Search engine landscape

No search engine is an island

An SEO perspective of the major search engines and
directories

Searching locally

Searching from mobile devices

Vertical Special
 

6. SEO Tools: Browser Bars

Browser search tool bars

Google's search tool bar and page rank

 

7. SEO Tools: Keyword Research/Project Management

Google's suggest, term tool, and AdWord's keyword
tools

Keyword Tracker and Keyword Discovery

Yahoo's keyword selector and view bids tools

Reference and organization tools

SEO project management tools


8. SEO Tools: Links, KDA, and Rank Checkers

MarketLeap's tools

Enquiro's search engine intelligence tools

Bruce Clay's SEO toolset part 1

Bruce Clay's SEO toolset part 2

We build pages' neat-o back link checker tool

 

9. SEO Tools: Code Checkers, & Web Site Analytics

WC3 HTML code validation tool

Web site analytics tools


 

10. Keywords: The Golden Key to Outstanding SEO

Keyword research

Types of keywords

Stop words

Keywords' best friends are landing pages

Keywords and the long tail principle

Keyword competitive intelligence

Copyrighted material and cyber-plagiarism
 

11. The Third Linking Ring: Creating Search Friendly
Web Sites


Putting it all together!

A trip to Los Angeles with web searchers, John and
Julie

John and Julie's search keywords

John's search goal

Julie's search goal

Santa Monica carousel, a fan's site (SEO training
site)



12. Before We Begin: Site Setup the Wrong Way

How not to set up a search friendly site

Spiders can't click, they're blind too!

Text! Text! Did I mention text?

 

13. SEO Hands-On: Site Setup in a Search Friendly
Way

Introducing Dreamweaver

Santa Monica carousel fan site keyword research

Picking search friendly domain names

Dreamweaver setup

Search-friendly page titles

Search-friendly meta keywords and descriptions

Search-friendly body text

Search-friendly headings and specialized text

Search-friendly images

 

Search-friendly internal links
 

Search-friendly navigation

Search-friendly resources and site map page

Search-friendly landing pages

HTML code validation / KDA check

Summary

 

14. Optimized Web Pages: Submitting and Monitoring
Page Rank

Track and log submissions ahead of time

Using site operator to check for indexing

Submitting to search engines

Submitting to directories

Monitoring page the hard and easy way

 

15. Santa Monica Carousel Fan Web Site

How is it ranking in the SERPs?

 

16. Link Building: The Company You Keep

It's not who you know, it's who recommends you!

Keyword rich anchor text is key

How to request inbound links

Add URL trick

 

17. Top Ten SEO Lists

Top ten SEO tips, tools, mentors, and resource
lists!

 

18. Errata, Corrections, & Updates

Errata, corrections, and updates

Our live site ranks!

 

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