1.Getting
Started
Overview
What is Search Engine Optimization?
What is Search Engine Marketing?
Target audience, goals, and skills required
Patience is a keyword to SEO success
2.
Black hat SEO/white hat SEO
What is white hat SEO?
What is black hat SEO?
3. The Search Magician's Three
Linking Rings
Searchers, search engines, and web
sites
What kind of web theme are you?
4. The First Linking Ring: Know
Your Searchers
Get inside
the mind of the searcher
Secret searcher agent mind reading gizmo!
How searchers search (from broad to targeted)
The search needs of the
searcher
See
your site through your searcher's eyes
Searchers are not experts
Summary
5. The Second Linking Ring: Know the Search Engines
& Directories
Quick overview: how search engines crawl, index,
and
rank pages
Directory
landscape
Search engine landscape
No search engine is an island
An SEO perspective of the major search engines and
directories
Searching locally
Searching from mobile devices
Vertical Special
6. SEO Tools: Browser Bars
Browser search tool bars
Google's search tool bar and page rank
7. SEO Tools: Keyword Research/Project Management
Google's suggest, term tool, and
AdWord's keyword
tools
Keyword Tracker and Keyword Discovery
Yahoo's keyword selector and view bids tools
Reference and organization tools
SEO
project management tools
8. SEO Tools: Links, KDA, and Rank Checkers
MarketLeap's tools
Enquiro's search engine intelligence tools
Bruce Clay's SEO toolset part 1
Bruce
Clay's SEO toolset part 2
We build pages'
neat-o back link checker tool
9. SEO Tools: Code Checkers, & Web
Site Analytics
WC3 HTML code
validation tool
Web site analytics tools
10. Keywords: The Golden
Key to Outstanding SEO
Keyword research
Types
of keywords
Stop
words
Keywords' best friends are landing pages
Keywords and the long tail principle
Keyword competitive intelligence
Copyrighted
material and cyber-plagiarism
11. The Third Linking Ring: Creating
Search Friendly
Web Sites
Putting it
all together!
A
trip to Los Angeles with web searchers, John and
Julie
John
and Julie's search keywords
John's search goal
Julie's search goal
Santa
Monica carousel, a fan's site (SEO training
site)
12. Before We Begin: Site Setup the Wrong Way
How
not to set up a search friendly site
Spiders can't click, they're blind too!
Text!
Text! Did I mention text?
13. SEO Hands-On: Site
Setup in a Search Friendly
Way
Introducing Dreamweaver
Santa
Monica carousel fan site keyword research
Picking search friendly domain names
Dreamweaver setup
Search-friendly page titles
Search-friendly meta keywords and descriptions
Search-friendly body text
Search-friendly headings and specialized text
Search-friendly images
Search-friendly internal links
Search-friendly navigation
Search-friendly resources and site map page
Search-friendly landing pages
HTML
code validation / KDA check
Summary
14. Optimized Web Pages:
Submitting and Monitoring
Page Rank
Track
and log submissions ahead of time
Using
site operator to check for indexing
Submitting to search engines
Submitting to directories
Monitoring page the hard and easy way
15. Santa Monica Carousel
Fan Web Site
How
is it ranking in the SERPs?
16. Link Building: The
Company You Keep
It's
not who you know, it's who recommends you!
Keyword rich anchor text is key
How
to request inbound links
Add
URL trick
17. Top Ten SEO Lists
Top
ten SEO tips, tools, mentors, and resource
lists!
18. Errata, Corrections, &
Updates
Errata, corrections, and updates
Our
live site ranks!
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