7 Profit Producing Reasons Why Every Successful Service Professional Needs A Web Presence
Your business website is a critical aspect of being able to start and continue conversations with potential clients. It's the ultimate self-service window for potential and current clients who come to you interested in your services and/or products.
Every service professional needs a web presence. It's almost impossible to find a successful service professional who doesn't have one. Here are the top 7 reasons why:
Your website positions you as an expert.
Perception is everything on the Internet. Having your own website increases your visibility, credibility and trust.
A strong web presence adds to your brand identity.
Your website represents you and your business in the marketplace.
Your website expands your reach into the global marketplace.
If you have a product available on your website you'll expand your geographic marketplace from local neighborhoods where your product sits on a shelf, to the entire world via your website.
A website creates a 24/7, passive revenue, profit machine.
The Internet never sleeps which means that you can literally turn your computer and website into a cash register around the clock, and many, if not all, of the processes can be automated.
Your website instantly increases the effectiveness of your sales cycle.
The sales cycle is especially critical for service professionals. A website with an opt-in incentive allows you to build your database, while building rapport with prospective clients. By offering something of value, like a free report, e-course, or audio file, in exchange for an email address, your visitors begin to see your offer and your services as an investable opportunity.
Your site filters out clients who aren't well suited to your services.
All of your marketing materials should direct potential clients to your website, where you can save precious time by allowing them to familiarize themselves with you and your services. This allows them to determine whether or not they feel they'd be well suited to you.
Your web presence is a fantastic vehicle for bold self-expression and learning.
The site is an extension and representation of who you are and what you offer. To get ahead of the curve as a service professional you will need to understand how to master the advantages of technology. And the best way to learn this is by expressing yourself through your website.
And always keep in mind the Award Winning Web Course mantra: "The effectiveness of your website is directly proportional to how solution-oriented your offers are with respect to your target audience."
Visit http://www.awardwinningwebcourse.com for a simple, step-by-step guide to developing highly effective websites.
About the Authors
Michael Port is the President of Michael Port & Associates LLC and is known as the guy to call when you're tired of thinking small. To spend some more time with Michael and to think bigger about who you are and what you offer the world go to http://www.MichaelPort.com.
Beth M. Lyons has over 15 years of experience helping the not-so-technical among us get comfortable with, learn, and then master the techniques they need and want to use. She has a gift for seeing implementation and "best-use" strategies, and communicating them in 'real english.' http://www.techiecoach.com
MORE RESOURCES:
City of Willard forming economic task forceNews-Leader.com, MO - 17 hours agoThe City of Willard is forming an Economic Develompent Task Force, it says on its Web site. Formation of the task force is subject to action by the Board of ... |
Your Next JobNorthville Record, MI - Jan 8, 2009The newspaper headlines and broadcast news stories present a bleak picture for Michigan. We led the rest of the states into recession, we have one of the ... |
Web-Development - Google News
 |
|
|
RELATED ARTICLES
Business Website Building Do's and Don'ts
First, using a lot of web graphics, flash, banners and pictures on your home page may make it look fancy or cool; but it will slow down the loading time extensively. And lets be real here, most people that look at your web page will leave if it doesn't load in 3 seconds or less.
Profitable Websites for Exclusive Industries
In the region where my company is located, South Bend, Indiana, the demand for web design and associated services could be described as: leery. It's not that the locale is horribly lacking evolvement technologically; rather that so many proprietors in this area are very uncertain as to what the internet can do and how they can go about forming profitable web sites for their exclusive industries.
The Disability Discrimination Act (DDA) & Web Accessibility
There's been widespread speculation about the new legislation being introduced under the DDA (Disability Discrimination Act), which will ensure that websites are accessible to blind and disabled users. Try to find specific information about it on the Internet and chances are you'll come up empty handed.
Increase Your Affiliate Earnings with a Smart Webmaster Plan
Affiliate programs are a great way to earn an income online in a few easy steps. However, if you don't have a plan you are going to fail.
7 Tips to Make Your Order Page Work Harder
So your prospect, Mary, is sitting at the computer reading your compelling sales letter. She's convinced she needs your product.
Building eCommerce Websites that Work - Part 3
An interesting eCommerce success factor that isn't precisely overlooked, but which is often thought about more in terms of being a way of feeding the search engine spiders has to do with providing content. In a very real sense the customer's job is to consume.
Free Websites & Why You Should Avoid Them
It amazes me how many people try to build serious websites with free web host providers. Granted, we all love things in life that are marked "free", but it doesn't always make sense to go that route if it will cost you more in the long run.
3 Reasons Why You Need URL Rewriting Module To Enchance Your Web
URL rewriting are major needs for your sites that produce a dynamic pages like PHP pages with redirection pages inside your index page.What is APACHE URL Mod Rewrite ?URL Mod Rewrite is a Apache web server module that can manipulate your URL on fly when a visitors join your URL pages.
Stop Losing Precious Web Site Traffic to the Dreaded World Wide Web Black Hole
You work hard to build traffic to your web page. If you are not doing 1 simple step you are loosing a portion of all your web site traffic to the dreaded World Wide Web Black Hole.
Making Your Websites More Compelling
The Internet is a remarkable publishing medium. With just a little effort, you can make your web pages visually irresistible by playing with color, shapes and text.
Up The Sandbox!
Go to any internet marketing forum you want these days andone of the topics is sure to be whether or not there is a"sandbox" at Google where new sites are forced to come andplay for 3-6 months before joining the ranks of ranked andsearched results. On the surface it would appear that thisis so.
Abandonment - Why Visitors Don't Turn Into Customers
Every good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are receiving instead of monitoring their hit to sale conversion rate.
Maximizing ROI via Web Site Traffic Analysis
We are clearly well past the innocent "golden age" of the Internet - Darwinian economics have become the order of the day today. Any company worth their salt must maintain a web site as an information resource and/or to generate incremental ecommerce revenue.
Benefits Of An Accessible Website: Part 1 - Increase In Reach
The DDA (Disability Discrimination Act) states that service providers must not discriminate against disabled people. A website is regarded as a service and therefore falls under this law, and as such must be made accessible to everyone.
Website Content & Usability
Writing for the web is totally different to writing for printed matter. We tend to scan content on the web hunting for the information we're after, as opposed to reading word-for-word.
Server Side Includes (SSI) with ASP
Server Side Includes (SSI) with ASP
People often have identical sections of code spread throughout many ASP pages, typically code at the top of the page (usually referred to as the header) and the lower part of the page (the footer). Similarly, you may have code that performs a certain set of instructions that you are repeating across multiple pages.
Are Web Graphics Stealing Your Money?
They might not be wearing a mask and carrying a gun, but if you've got images on your web pages then they could be costing you a lot more money than you think every time a visitor looks at one. That's because image files are typically the biggest bandwidth user on any web page.
Optimal Website Design
Optimal website design is the art of logical navigation.It will offer consistency while providing useful, quality information that is attractive to the eye and easy to understand.
Pick Up Your Own Domain Name
Think up a name and check if yourname.com is available.
Credibility - 10 Ways to Build it on Your Website
If you have your own business website and you are trying to sell something, then it is imperative that you are able to establish and maintain credibility. Why is this important? If you are going to ask someone to make a purchase from you, then you need to show them why they should purchase from you rather then your competitor on another site.
|
home | site map
© copyright 2002-2006 | i5networks.com - A Bailey Mac
Media Company| all rights reserved
|
| © 2006 |
