Be Friendly to Search Engines
The object of search engines is to give their visitors a list of web pages relevant to the search words, in the order of relevance to the search words. So what do they want from websites?
Relevance to a search:
- The frequency of the search word on a web page is an indicator of its relevance.If a web page contains the word ten times on the page, it is ten times more relevant than a page which contains the word only once.
- The position of the search word:
- Proportion of the search words on the page.
The intensity of key words in relation to the total words in a page tells a search engine if there is spamming. Experience has shown that if the key words in a search make up more than 10% of the total web page the page is marked down. Some experts say 5%. - Number of inside pages linking back to that web page.
The more inside pages linking back to the home page the more relevant the home page appears to the search engine. A website with 30 pages must seem to have more information than one with 3 pages. - Number of other websites linking to that web page.
A website with links from 20 other websites seems more popular than one with links from only 2 other websites. The quality of such links has a bearing. e.g. Links from other websites which display your key words are better that links from websites without those words. - Number of articles published linking to that web page.
Many websites publish articles on many subjects. Check the formats acceptable. Compose your article, then submit it.
Why do different search engines give different rankings to the same website? Each search engine may give a different weight to each of the factors above.
Why would a website lose or gain ranking position, without any change? Search engines change their secret algorithms (formula of factor weighting) from time to time. Other websites may enter the lists, change, or leave the lists.
Remember that the main reason for putting up a website it to be found by search engines, so do all you can to be friendly to them.
More information on search engine optimization of websites can be found at platypus websites - www.platywebs.com.au
Ken McKay has been designing commercial websites since 1999.
MORE RESOURCES:
Web Design Tips: Rounded Borders in CSSPractical Ecommerce (subscription), Grand Junction - Jan 8, 2009In this -Web Design Tips-, a recurring Practical eCommerce feature, I'll show you how to use CSS alone to bend the corners of your site's border elements. ... |
GET A WEBSITE TODAY FOR LESSModern Ghana, Ghana - 2 hours agoWhether you're looking for a high quality corporate web design, a reworked or original logo design, online website maintenance or database construction, ... |
Web Design Outsourcing services by CranberryBigNews.biz (press release), MA - Jan 2, 2009Cranberry Communications Pvt. Ltd. (http://www.cranberryindia.com) has come up with specialized web design services for web design companies based in USA, ... |
Web-Design - Google News
 |
|
|
RELATED ARTICLES
My Top Ten List Of Extremely Annoying Web Page Design Elements!
Easy navigation and usability are one of the most important aspects of creating a "user friendly" website. However, there are still a "plethora" of web-sites out there that are, to be politically correct, "functionally challenged.
Banner Enchancement - Designing Your Banner
A well designed web site is great to have, but what if no one ever comes to it? Most web sites either rely on advertising, or have used advertising at some point in their existence, to get people to come to view the site. This means that your going to have to have not only a well designed web site but also well designed banners to attract your visitors.
10 Reasons Why You Need A Multilingual Website
The internet continues to grow and has become the default point of call for businesses and individuals searching for goods, services or information. For businesses wishing to get that competitive advantage, a multilingual website now presents one of the most high impact means of expanding a client base and securing greater sales volumes.
How To Rescue Your Graphic Design Project When All Else Fails
Whether you're giving a critical sales presentation to a client, producing visuals for a meeting, event, trade show or seminar, or unveiling the new company logo before an audience of shareholders, top-notch graphics will help ensure that you, your products, and your message receive the attention they deserve.Yet when you decide to do the graphics in-house to reduce turnaround time or cut expenses, those logos, photos, charts, graphs, pictures, timelines, illustrations, etc.
Web Design: Should You Hire Someone or Do It Yourself?
So you need a website. You are not sure if you should hire someone or learn HTML and do it yourself.
Hiring a Graphic Designer
You've come up with a great product. You've got the sales letter written for your website.
How to Make the Online Sales Copy for Your Website More Conversational
It has been said that the best online sales copy is one that talks to your prospect as if you are in together in a conversation.But for some of my subscribers to my newsletter, they find it difficult to accomplish.
Bad Design Characteristics For A Website
Making a poorly designed website is one of the easiest things you can do as a webmaster! You barely need to try! If you want to run a successful high traffic website there are many different elements of design that you need to implement, and ones you need to avoid.This article will describe some of the major design flaws in many new websites.
How to Create A Homepage That Works
Want to know what the worst thing to say on a homepage is?"Welcome to our homepage." And yet, time after time, we all come across such homepages on the Internet.
10 Ways to Sabotage Your Website Traffic and Send Visitors Packing
If you're running a website or online business, your number one goal should be to build traffic. The following are ten ways to drive traffic away from your site.
Hexadecimal Color Notation on the Web
When designing elements for your webpage, you will often be called upon to specify a color. For example, the code for a span shown below specifies that the color of the text within the span will be yellow.
Getting Along With Your Web Designer
You're all ready to get started creating your web presence and you've found a skilled web designer to build your website for you. Do you know what he needs from you to do an efficient job? Good web design requires cooperation between the architect and the user to create a product that will serve its intended function, and you don't have to be an internet expert to do your part.
Free Website Templates - Top 10 Things You Need to Know
When building your website you might not have a large budget to devote to website design or a designer, so the best option for you might simply be to use free website templates. However, consider the following benefits as well as drawbacks before you decide to take this route of website design.
Why Should You Care About Your Web Site Colors?
**How Colors are Used in web design:**Demarcates screen elements into groups- You can pu a blue background for your navagational bar and white for rest of your page. This tells the visitor that the blue area has different elements and grabs his attention.
Website Design Mishaps - How to Avoid Costly Errors That Can Crush Your Chances of Success
Designing your website can be a difficult task especially if you decide to do it on your own and you have no experience. There are many websites and web hosts that provide tools to allow you to build your website, but if you have no knowledge of what works and what does not work in web design, you could be setting yourself up for a big fall.
Web Design:10 Magnificent Millionaire Dollars Ad Copy Secrets To Empower Your Website..
Hello, how is your website doing?Are sales flowing in?If you answer no, may I offer you 10 eye-popping web design secrets to make your website sell!1. Use a hand written letter on your ad copy insteadof text.
6 Reasons Why Web Templates Are Todays Trend
As the Internet blooms at an alarming rate, so as the numberof websites out there. Appearance, layout, presentation andloading times are just a few of the main essentialcharacteristics of a successful website.
Choose & Use the Best Colors
The Psychology of ColorAre you using the best colors for your web site? Many web designers often overlook the issues of color in web design. When choosing colors for your web site there are three main areas that should be addressed.
Teach Yourself CSS The Easy Way
I taught myself HTML back in the mid-nineties and was proud of the fact that I was able to accomplish the design of fairly complex web pages with nothing more than a starter HTML book, an HTML reference book, and the knowledge I had stored in my head. But back in those days, we web designers had what looking back was a fairly limited amount of tools with which to work, and the quality (or lack thereof) of sites on the web was lackluster at best.
Breathe New Life Into Your Half-dead Website By Using Words That Sell
This article may come as a surprise to you.Especially since it is written by a web designer.
|
home | site map
copyright 2002-2006 | i5networks.com - A Bailey Mac
Media Company| all rights reserved
|
| © 2006 |
