Don't Put Your Slogan in the Title Tag - Optimize Your Web Pages

Don't just put your slogan in the title tagwhen you formulate the copy of your website. Theformulation of the title tag is the mostimportant single aspect when you fine-tune yourwebsite:

1. It is what people first read when thelisting of your site turns up in Google and othersearch engines.

2. It is the single element of your website that the search engines pay the highest emphasis on.

If you look up the source code, the title is whatis between these tags: title and /title in the hard brackets. You can get the length of your title tag checked here: http://www.scrubtheweb.com/cgi-bin/webtools/meta-check.cgi

A typical slogan isn't stuffed with importantkeywords. My slogan for my stock photographybusiness is "Stock photos from most of the World"and I am quite happy with that. It is honest andcatchy which I like. But it isn't a good titlefor my website of A-Z Fotos: www.azfotos.com .Let us analyze that as an example.

The first two words of the slogan would be fineas the title tag because 'stock photos' are among the mainkeywords for A-Z Fotos. They are also finebecause they are put in front of the title tag.Don't forget this so-called 'keyword prominence'in title tags.

They also function well whenpeople are browsing down the listing after thesearch button has been activated, because peopletend to look for exactly the word they wrote inthe search box.

But the words 'from most of the' is absolutelyuseless. It is the kind of words that the searchengines simply ignore because they are toocommon. The last word 'World' isn't any better.Nobody would search for the 'World'. - To say itmildly, it is too broad!

The alternative to your slogan is to formulate atitle which includes your most important keywordsfor the specific webpage in such a way that it isattractive when the surfer browses down thesearch result.

For Google the title shouldn't be longer than 62characters. Include your brand name if itincludes keywords. Otherwise avoid it in thetitle unless it is very well known. As always becareful to choose relevant keywords andcombinations of words that are often searchedafter. I always check at

http://inventory.overture.com/d/searchinventory/suggestion/for the relevance of the keywords I have in mind.Be aware that many keywords are to some extentseasonal. Overture offers the frequency ofsearches in US of last month.

Searches in UK can be checked at

http://inventory.uk.overture.com/d/searchinventory/suggestion/

Remember to make the title tag even more specificfor your subpages, i.e. the pages after the homepage (index-page).

Avoid having more than onepage with the same title.

Get help from Soren Breiting to find ideas for your online marketing at http://www.ALLeMarketingTips.com and receive the latest really useful tips at http://www.StockPhotoNews.com (about pictures and marketing). Soren has written more than 20 printed books, and countless articles in journals and magazines about his special fields of interest. He is widely published on the web, too. Enjoy Soren's wonderful stock photos at: http://www.azFOTOS.com

Dedicated Server, Web Design Deals, at Web Hosting Provider, Aplus.Net TheHostingNews.com (press release), OR - 8 hours ago WebImage Professional Web Design is now available in Standard and Premium packages. Priced competitively, the $69.95/month Standard plan includes 10 Web ... Dollar hosting, web hosting services at low costs Meadow Free Press all 2 news articles

Indianapolis SEO, An Indiana Web Design And Seo Firm, Has Launched ... Eworldwire (press release), NJ - 3 hours ago IndianapolisSEO.com), a Web design and search engine optimization firm, has launched the Web site for Perfect Barstools and Chairs ...

West County Computer Center Offers Free Web Design Seminars at ... 聖路易時報, MO - 21 hours ago ... to communicate externally with customers and internally on projects at the University of Missouri–St. Louis Microcomputer Program’s Web Design Night. ...

Web Design Tips: Rounded Borders in CSS Practical Ecommerce (subscription), Grand Junction - Jan 8, 2009 In this -Web Design Tips-, a recurring Practical eCommerce feature, I'll show you how to use CSS alone to bend the corners of your site's border elements. ...

Affordable Internet Marketing and Web Design Company Proves a ... PR-USA.net (press release), Bulgaria - 6 hours ago Blue Cow Online (www.bluecowonline.com) noticed there was a need for affordable internet marketing and web design that companies of all sizes could benefit ...

Indianapolis SEO, IndianapolisSeo.com, an SEO and Web Design Firm ... PR Web (press release), WA - Jan 7, 2009 IndianapolisSeo.com, a Web design and search engine optimization firm is launching the new website for PJ's College of Cosmetology based in Indiana and ...

Web Host Aplus.net Offers New Dedicated Servers and Website Design ... HostSearch.com - Jan 8, 2009 The company is offering two new plans as part of the web design service. The company’s WebImage Professional Web Design service is now available in Standard ... Aplus.net Adds to Web Design Packages Web Host Industry Review all 6 news articles

GET A WEBSITE TODAY FOR LESS Modern Ghana, Ghana - 5 hours ago Whether you're looking for a high quality corporate web design, a reworked or original logo design, online website maintenance or database construction, ...

Baytech Releases Long-Awaited Integrated SEO / PPC Marketing Solution Business Wire (press release), CA - Jan 8, 2009 Founded as a web design company, Baytech has its roots in developing high-end B2B and B2C web application development in a number of industries including ...

Web Design Outsourcing services by Cranberry BigNews.biz (press release), MA - Jan 2, 2009 Cranberry Communications Pvt. Ltd. (http://www.cranberryindia.com) has come up with specialized web design services for web design companies based in USA, ...